Identity is a new venture for us, and a total jump out of our comfort zone. The side shop that was tagged onto Kernow Harvest was always let out to local artists etc. but we were never lucky with our tenants, so this year we decided to keep it for ourselves and open a clothes shop, as there is a thriving industry in the South West for surf & skate clothing.

With Wadebridge dominated by the big surf brands we decided to try and give a bit of exposure to some of the smaller companies and also try and represent some brands not available in the town. Obviously if you are reading this you could be anywhere in the world so the stock availability of a shop in Wadebridge may not be of concern to you. Still we have a nice collection of brands and this is expanding every day.

We currently stock howies, Ambiguous, Gentle Fawn, Dakine, Element and Domino Threads. Shortly we will have a range of clothes from Analog, Mambo, Cult, RVCA & Hot Tuna, but that will mostly be starting in Spring 2008.

We have selected our brands on a number of factors, ethics, quality of tailoring, innovative design, and affordability.

Have you ever looked at a garment and not been able to fathom how it can cost so much? Well hopefully the price of our goods will be directly related to the quality & design of a particular garment, we hope you like what you see, and you can always be sure to bag a bargain when our end of season sales start.

If you have read all of this well done, go and make a nice cup of tea now…